In a series of short, accessible articles, we take a look a different aspects of e-commerce reality. Sometimes from differing perspectives, so you can draw your own conclusions.


There are no brick-and-mortar self-service specialist shops. Yet most of on-line shops work that way. How to leverage the knowledge of experienced salespeople to better serve e-customers? AI to the rescue!

The Long Tail

Effectiveness of on-line marketing depends on the available tool set. Customers become immune to omnipresent marketing and to succeed one has to shuffle through different strategies or show them they can benefit from it…