Case studies

Case study:

feeCOMPASS lets clients of experience the same level of professional advice as in Creamy’s high-street store

x 3

The 1st recommended products click-through rate (CTR)

The click-through-rate of the first position of the Needs Survey results vs. the first position in the regular list of products.

+35% to +85%

Sales conversion increase

Average sales increase for new customers using the Needs Survey compared to customers served without using the Survey during the same period. The conversion value varies depending on the marketing activities.

Client natural cosmetics


20 000 clients per month



feeCOMPASS Implementation

Needs Survey that collects customer preferences⁨⁨‌‌‌‌ ­⁨⁨⁨​​​​(7 questions) and generates 6 individually selected product recommendations for the customer


facilitates decision making – by answering a few simple questions, the client gets personalised recommendations in line with his/her needs and preferences

saves time – communicates in understandable language, and a minimal set of answers gives product recommendations and encourages to complete the survey, providing knowledge about the needs of your customers

Needs Survey is especially appreciated by new clients who have gained the opportunity to choose optimal cosmetics online in just a few minutes, without knowing our product range. Already in the first weeks of use we noticed twice as much interest in the best-suited product as compared to clicking the top offer in the current way.

Agnieszka Jaśkiewicz
Head of Sales & Marketing