Case studies

feeCOMPASS lets clients of experience the same level of professional advice as in Creamy’s high-street store

+ 63%

Displayed products click-through rate (CTR)

+ 56%

Percentage of customer sessions with the product added to the basket

Average increase in the rate for customers using the Needs Survey compared to other customers.

Client natural cosmetics


19 000 clients per month



feeCOMPASS Implementation

Needs Survey that collects customer preferences⁨⁨‌‌‌‌ ­⁨⁨⁨​​​​(7 questions) and generates 6 individually selected product recommendations for the customer


facilitates decision making – by answering a few simple questions, the client gets personalised recommendations in line with his/her needs and preferences

saves time – communicates in understandable language, and a minimal set of answers gives product recommendations and encourages to complete the survey, providing knowledge about the needs of your customers

Needs Survey is especially appreciated by new clients who have gained the opportunity to choose optimal cosmetics online in just a few minutes, without knowing our product range. Already in the first weeks of use we noticed twice as much interest in the best-suited product as compared to clicking the top offer in the current way.

Ewa Rutczyńska-Jamróz
General Manager of the natural cosmetics brand